It’s hard not to be impressed by Griselda Records and their seemingly unstoppable arrangement of releases under the championship styled belt. From Conway The Machine, Benny The Butcher, and Westside Gunn, there is an immense amount of talent and future behind the label and now that Westside Gunn’s saga of Hitler Wears Hermes hits the seventh release, he dives off the board into a pool filled with riches and acquired fame from dirt.
Hitler Wears Hermes 7 jumps from the Buffalo scene with Westside Gunn swinging through the town in a Lamborghini Centenario in a fast-paced, but controlled environment. He is technically a veteran in the rap field with more than 20 plus records under his name. As he begins on “Size 42,” Gunn gets right down to business describing, “Ayo, let’s get this very clear, I’ll kill a nigga anywhere. Hundred shot Draco’s leaving shells everywhere. Might cop the Phantom next, standing over coke pots… Balenciaga’s got me six feet, but my ID say I’m only 5’10”,” in this utter display of dominance over the listener. Anywhere that Westside Gunn is featured, he acts as a Humphrey Bogart of the vinyl that is conservative in his language and wordplay but can showcase this muscle through his verse that is intimidating without a gun on his side.
With a production of tornado-tag-teams through The Alchemist, Animoss, DJ Green Lantern, Statik Selektah, and others, Hitler Wears Hermes 7 is a classical record on the instrumental side. Tracks that rage with these silky horns and the warm strings that encapsulate class behind rap, Westside Gunn is incredibly natural here and seems to be at his most comfortable while rhyming. Almost as if the record was able to write itself, Gunn envisions this Scarface scene with shiny gems on watches and ebony furniture. He is both wealthy in production styles and lyrical wordplay that continues to repeat even far after the record is finished, combining a love for classic hip-hop storytelling with a new spin.
It is dangerous but in a mob boss sort of arrangement and less of a street crook. This is crime with a passion and some serious bills behind the sound, with “Lucha Bros” strolling up with a pistol in the overcoat. The instrumental is inviting and smooth as Westside Gunn describes, “Please pray for me, I ain’t tryna see a stretcher. Please pray for me, all week I wore Stella… I flip shits like the Lucha Bros, right out the front door.” Suddenly, the iconic vocals from Curren$y can be heard as he features on the track alongside Benny The Butcher. In this three-ring blender of hustlers and movements, they all come together for one ulterior motive besides just rap, this becomes a lifestyle for them.
With Hitler Wears Hermes 7 wrapping the seven-part series under one tight roof, Westside Gunn can stand proud to represent Buffalo and rap music as it progresses in different directions. With wordplay that is dynamic, subject matter that can open the eyes, and hometown hero flag that waves, Gunn takes art and the streets to the forefront of his sound.
Listen/Watch Here – Youtube
Featuring: Robyn Hood, Counterfeit Madison, Jantae Spinks, Jazz Washington
Director: C Prinz
Producer / 1st AD: Mitch deQuilettes
Director of Photography: Ricardo Campos
1st AC: Steven Kan
Steadicam Operator: Alex Flannery
Production Designer: Brielle Hubert
Movement and Choreography: Stephanie Zaletel
Scream Motif Inspired By: Lindsey Lawlie
Stylist: Raven Fox
Contributing Wardrobe Designer: Kristina Garnett
Hair Artist: Malcolm Marquez
Makeup: Jill E Clark
Editor: C Prinz
Color: Briana Brackett, Benton Africano, Whitehouse Post
Titles: Jonas Risvig
Special Thanks: Moriah Faulk, Mike Lev, Joe Mischo, Dannel Escallon, Greg Green, Nick Reed
Showcasing a fairly broken home of B-Movie samples and thunderous sound, White Zombie exploded into the mainstream veins with their third record, La Sexorcisto: Devil Music Volume One. While every track is incredibly similar in sound, there are moments where the meth heads monsters of cinema and atmosphere can shine through and break new ground.
The opening track, “Welcome To Planet Motherfucker/Psychoholic Slag” breaks through the Earth with a raised skeleton hand in both terror and power. The chilling white bone shakes the dirt off and immediately burns the bridges after a short ominous introduction. Everything here under White Zombie’s belt is an arsenal cranked at full mast from the seductive screams to the rhythmic backbreaker. Consisting of Rob Zombie as the maestro of the chaos, Jay Yuenger joins the guitar as a new recruit that lays these metal tones that perfect nestle under Sean Yseult’s bass performance. With Ivan De Prume on the percussion, this four-piece tightly wraps around a synonymous sound that flashes the images and foundation for a film like House Of 1000 Corpses.
It is chaotic, but somehow reminiscent of the yesteryear’s videos that grew the audience into such horrific loving freaks. With samples that describe, “Get up and kill!” or “Do you have to open graves to find girls to fall in love with?” showcase this deeper fascination with scary movies and music. It is this connection that establishes a fiber wire cable strong enough to hold both the emotions of utter fear and deeper fixation on the style. This at the time, was an approach to sound that was somewhat new for rock music. Sampling had been around for ages previously in other genres but when the record debuted in 1992, the use of prerecorded samples to illustrate these grander settings seemed otherworldly.
This loose but frantic styling paired with heavy riffs and mainstage percussion fills and drum grooves that continue to impress are White Zombie’s bread and butter. They crush on the following track, “Cosmic Monsters Inc.” which is an instrumentalist’s wet dream. With these crashes on the percussion and a real sinister choke on the strings, the track can stand even before the vocal touch the scene. They are Dr. Frankenstein’s house rock band that can really create some catchy songwriting with these instrumentals that work in backwoods hillbilly courtyards.
Frankly, La Sexorcisto: Devil Music Volume One is one of the records that always manage to lurk its way back into the mind of the audience. Whether it is from the samples that horror fans love or the villains that they paint themselves as White Zombie is a hypnotic run-in with the inner fears of the dead finally walking the Earth.
Listen/Watch Here – Youtube
Music Produced By: David Andrew Sitek
Video Produced By: HORSFORM
Executive Producer: Mike Feinberg / Subversive
Listen Here – Soundcloud/Spotify/Amazon/iTunes
Producers: Kob, Chris Travis, AudioXvnvx, Neil Kevorkian, RXLVND, Frozengangbeatz, Don Daze, Rambo Beats, Franky Marvin, Qyns, Marskrt, Ragu
Listen/Watch Here – Youtube
Directed By: Smokepurpp + Apex Martin
ALL THE SMOKE™ Production @allthesmoke666
Justin Staple @justinstaple
Tyler Benz @tylerbenz
Albert Lago @bertohuncho
Producer: Cosmo Orlando @cosmorlando
Executive Producer: Albert Lago @bertohuncho
Director of Photography: Brett Arndt
1st AC: Philip Hoang
Gaffer: Cody Cook
PA: Rich Altemus
Listen/Watch Here – Youtube
Fairly quickly does the blood-red images of horrific skulls and these stone pillars on $ilkMoney’s debut record I Hate My Life And I Wish People Would Stop Telling Me Not To flashes onto the audience’s eyes. Staring deeply back as if the eyes of the statue could follow, $ilkMoney creates fast-paced tracks that stab and then dissipate into the following. Without much of a foundation, I Hate My Life And I Really Wish People Would Stop Telling Me Not To is an anarchist outlook on the augmented and psychopathic realities.
Matching the cover art perfectly, I Hate My Life And I Really Wish People Would Stop Telling Me Not To is a sadistic scream into the void that begins with “Casket.” The opening lyrics “Young, black, and just don’t give a fuck. I like to get high all day, sleep, and get my digits up. The skeletons in my closet so deep I couldn’t dig em up, could give a fuck about a job I’d rather stick a nigga up for a bigger cut.” The tracks present here are rapid fired as if they come from a machine gun that chops through the torso, creating hell through sound.
“Casket” is just the complete opposite of comfort as it appears the goal on I Hate My Life And I Really Wish People Would Stop Telling Me Not To is to create a jungle of style changes and sways into different fear tactics. Even the following track “Lorraine Motel,” there is a hook that describes, “If I die today remember me like Martin Luther… I’m kinda used to niggas dying, it’s kinda Ku Klux, I could take a few bucks, set up shop and say I’m ya new plug.” The production ignores the stench of death that the lyrics linger on and instead adopts this spacious atmosphere that is more familiar than distant. Showing adaptability through performance, $ilkMoney seems to wear many faces when it comes to I Hate My Life And I Really Wish People Would Stop Telling Me Not To, showing a new one on “Naga” which marks the halfway point for the record.
Tyler, The Creator balances the hook, $ilkMoney punches through describing, “I need a perm like André then cut it off all to a bald fade, Stashing bitches in my crawl space. What’s in your wallet? Bitch I work for Allstate. Parley, I need a mixed bitch like parfaits.” Even as hopeless and sick as the lyrics can be, there is a layer of creativity that shines through on I Hate My Life And I Really Wish People Would Stop Telling Me Not To. It is this flash in the pan that at times, can be the highlight of the record and the real reason for coming back. It continues to both amaze and create suspense through each line which leads into the final moments.
As “Why Lie (10 Million Ways To Die)” opens the gates of heaven and $ilkMoney descends, he is ready to split and crack skulls in this introspective and shattered reflection. “Why Lie? I’ll probably die where the dope is. Facedown in a pile of roses, right next to where the coke is,” illustrates $ilkMoney underneath this gaze of angelic production. The strings and piano use is delicate but conflicts within $ilkMoney’s verse that shakes through the entire record. As I Hate My Life And I Really Wish People Would Stop Telling Me Not To comes to its final destination, it is clear that electronic hell exists and $ilkMoney sits at the gates.