His newest album, Parade is released in conjunction with ID Labs production studio; two heavy-hitters that know their way around the city of bridges and with hip-hop. The pair make an inseparable wrecking crew of both melodic and punching hip-hop tracks, kicking things off with “Wake Me Up”. The first impressions are always most important, to Choo Jackson, he runs with the sun-filled production and charming sung and spoken vocals to create multiple layers behind Parade. From the spotless production that is handled primarily by ID Labs, to the mostly gentle Jackson who fulfills with lines that describe, “Look at me, I stayed the same. They said I wouldn’t make it; chain look like a chandelier…”. Choo is an instantly recognizable figure in Pittsburgh hip-hop, his voice is iconic as he mixes styles and continues to adapt to each track he steps foot on. With the break-downs and the consistent flow of energy, Jackson becomes a threat on the following track, “Right Away”.
Jackson’s Parade can be shown as a dualistic record as he goes from the more turned-up hip-hop track, “Talk” to the then momentous cult-classic “Neighbors”. Jackson outdid himself on “Neighbors”, illustrating a sense of suburban, garage-rock beauty with overlaying backing vocals that create a waving sense that complies with cascading synths that resemble strings and the use of a more authentic styled percussion. “Neighbors” is a track off Parade that instantly clicked as it makes the contrast between the straight-forward hip-hop and the strange, more experimental style of Choo Jackson.
From the second his voice lines the track, Jackson is an instant marvel and one of the nicest guys you can ever meet. He is welcoming, but also creates hits from the flash of his finger tips. Parade is a full realization of how much power Choo Jackson holds in his hands, all it takes is a little push behind him.