Bronson is a clever lyricist that realizes this, and capitalizes on how he can maneuver the production to accompany his wit. With even the first track, “Wolfpack”, Bronson uses a sample from someone who sounds like his mother, asking, “How high are you?”. Bronson then jumps right into the game show-esque production with punchlines about, “Puerto Rican Air Force One’s at the wedding, I’m only speaking truth. Uh, I might open up for Bruce, my own horn I don’t really mean to toot…”, Bronson then goes on to say in his second verse, “This dick’ll make an R&B chick write a song about the rain when it falls and the pain that it causes”. This style of lyricism has always been present behind Bronson; he is a juggernaut of wordplay and demonstrates again and again that he is at the top of his game with each release. It is the adaptability of Bronson that makes his style continually interesting, on the following track, “La Luna”, Action Bronson raps over hold music on a phone call and it makes for a comedic segue that leads into one of the better produced tracks of Blue Chips 7000. Bronson explains, “Came out the pussy wearing Timbs, oh my lord, it’s him. Time to put the toys back in the bin, ‘cause I’m sick of this shit, motherfucker sweeter than a licorice stick…Asian shooter with the blonde hair, Street Fighter character. Fuck around, suplex ‘em through the salad bar”. Bronson is not just brash however, he can show a more approachable, more relaxed side as well, like the ying-yang of rap.
One of the best tracks off of Blue Chips 7000, Bronson has killer production and even more killer lyrics when he explains through a smoky haze, “The wheels on the Range go Chop, Chop, Chop. All up and down the block, block, block”. The production is a mix of authentic percussion of classic rock fills and a guitar that effortlessly strums along, complementing Bronson’s style fantastically. This is also true on the final track, “Durag vs. Headband” which has a feature from Big Body Bes, who angrily expresses, “And when I die, make sure you spread my blood on a BMW”. This is then the catalyst for Bronson to have apache screams while he explains, “Microphone attached to my head so I can dance my little heart out. Don’t make me bring the white guitar out, like the one in Wayne’s World. That was shinin’ in the window, since 13, I been a nympho”. Bronson then continues on to say, “Fuck, That’s Delicious on box set, Me and my mans smokin’ on big drugs and feasting on the ox leg. Stand in the store with twenty Ahmed’s, Bazookas on shoulders, hundred pounds of C4 in a stroller”.
The appeal of Bronson are the tracks like these on Blue Chips 7000 where he can let loose, and just rhyme what is on his mind. His music is not going to raise any serious questions, no one is going to look deeply into Blue Chips 7000 for the answers to life, but it is one of the best releases of the year so far, without a question. Even if Bronson is not one of the artists that you follow, Blue Chips 7000 is the perfect time to get started, without any excuses.